Story block
Company overview
- Why the business exists
- What part of the energy-efficiency market it focuses on
- What kinds of problems it solves
About page framework
Reserved for the real company story, not placeholder bragging.
This page is structured to hold the information that will matter most once you have it: what the business does, who it serves, why its approach stands out, and what proof makes the story credible.
Service block
Offer structure
- Main service lines or program types
- Where the spreadsheet-based tool fits into the offer
- Whether the business is advisory, execution-focused, or both
Proof block
Credibility inputs
- Certifications, licenses, or technical credentials
- Saved-cost examples, process wins, or project outcomes
- Any logos or named partner types he is allowed to show
Partner block
Fit and audience
- Who should feel like this site is for them
- What signals trust for that audience
- What action we want them to take next
Asset checklist
Useful materials for the final about page
Even a lightweight business site feels more substantial when it has a clear founder story, real service framing, and evidence that the company understands the work. These materials are the highest-value next step.